Buy using comparisons; sell using idiosyncrasies.
The comparison informs; the juxtaposition norms.
Individuate — similes and metaphors hate.
To categorize is drudgery, but fail and — discovery!
Compare, get bothered; unaware, get clobbered.
A category is an elephant gun; uniqueness lies in every baby elephant.
Every assessment compares — and dares.
Compare, stack it; contrast, hack it.
Hatch, catch; match, batch.
To compare may snare, but to be unaware — it’s a nightmare.
To compare is to care.
Modern Thought Proverbs, Aphorisms and Epigrams 